Collegiate Times

It is no surprise that Victoria's Secret, the 'Sexiest Store on Earth,' would be voted best in Blacksburg.

Rae Linkous, sales lead for the Victoria's Secret at the New River Valley Mall, said that the store is known for high end, very sexy lingerie.

Linkous said what keeps customers coming to the store is their larger selection of lingerie in comparison to other department stores in the area.

Not only this, but the extensive publicity from the annual Victoria's Secret Fashion Show helps reel in customers eager to become a part of the fashion-forward enterprise. The fashion show this year will be airing on CBS at 10 p.m. on December 4.

The wide range of products at Victoria's Secret makes it possible for every woman to find something. The Pink Collection offers products that appeal to teens and pre-teens while the Body by Victoria line caters to a more mature demographic.

"We do have classic styles along with very sexy (styles)," Linkous said.

This mixture of classic and sexy proves effective in Christiansburg. Throughout the week of October 22, there were 4,400 people in the Christiansburg store alone.

Victoria's Secret has recently launched two new products which seem to be attracting many customers. The new Very Sexy Wave push up bra comes in green, pink, red, black, and nude lace. There are also black wave push ups that feature jewel encrusted embellishments.

The newest perfume that Victoria's Secret has come out with is the Super Model perfume. The scent is a mixture of berries, peach, and sandalwood, which yields a sweet, yet soft, fragrance.

Linkous said that the store will be launching the new Angels Air push up bra on November 4. The bra will provide an optimal lift and feel really light because of the air-padding.

The main thing that sets Victoria's Secret apart from its competition is the customer service offered by the associates.

"When I work I always greet the customer and make sure there is a friendly atmosphere," Mason said.

Mason said that creating this friendly atmosphere is imperative because not everyone feels comfortable shopping for lingerie.

Linkous said one of the key components of working with a customer is finding the right fit. Seventy-five percent of women are in the wrong bra size, Linkous said.

Victoria's Secret offers free bra fittings and utilizes a system called the Bra Wardrobing Center (BWC) which helps associates assist customers with finding the perfect fit.

Astrid Niemiec, a Christiansburg local, was shopping with her daughter in Victoria's Secret after she had gotten off work.

"It's someplace you don't shop everyday," Niemiec said. "It's someplace you shop to make yourself feel good"