Collegiate Times

The following sections were declared unconstitutional in this ruling:

A. Beer, wine and mixed beverage advertising in the print or
electronic media is permitted with the following exceptions:

1. All references to mixed beverages are prohibited except the
following: "Mixed Drinks," "Mixed Beverages," "Exotic Drinks,"
"Polynesian Drinks," "Cocktails," "Cocktail Lounges," "Liquor" and
"Spirits";

2. The following terms or depictions thereof are prohibited unless
they are used in combination with other words that connote a
restaurant and they are part of the licensee's trade name: "Bar,"
"Bar Room," "Saloon," "Speakeasy," or references or depictions of
similar import; and

3. Any references to "Happy Hour" or similar terms are prohibited.

B. Further requirements and conditions are as follows:

3. Advertisements of beer, wine and mixed beverages are not allowed
in college student publications unless in reference to a dining
establishment, except as provided below. A "college student
publication" is defined as any college or university publication that
is prepared, edited or published primarily by students at such
institution, is sanctioned as a curricular or extra-curricular
activity by such institution and which is distributed or intended to
be distributed primarily to persons under 21 years of age.

Advertising of beer, wine and mixed beverages by a dining
establishment in college student publications shall not contain any
reference to particular brands or prices and shall be limited only to
the use of the following words: "A.B.C. on-premises," "beer," "wine,"
"mixed beverages," "cocktails," or any combination of these words; and

Though Lauck filed an injunction against enforcing the regulations, neither publication can begin placing alcohol related advertising yet. ABC has 30 days to file an appeal.

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