U.S. District Court Judge Lauck issued a summary judgment yesterday which ruled Virginia ABC rules 3 VAC-5-20-40 A and B (3) are unconstitutional.
The ACLU filed a challenge on behalf of the Educational Media Company at Virginia Tech, the parent company of the Collegiate Times, and the Cavalier Daily, the University of Virginia's student newspaper, on June 8, 2006.
The commissioners of the Virginia Alcoholic Beverage Commission were named as defendants in the lawsuit, as were the Chief Operating Officer of the commission and the director of the Law Enforcement Bureau of the Commission.
The ABC's regulations were initially in place to limit underage and binge drinking.
"The issue of drinking on college campuses is an emotional one and of course everyone wants to do what they can to address the problem," said Rebecca Glenberg, the legal director of the ACLU of Virginia. "But there was no evidence that suppressing the free speech rights of college newspapers did anything to address the problem."
Lauck found that the state can show no evidence that the rules have had any effect in decreasing either underage drinking or binge drinking among college students.
The Collegiate Times and the Cavalier Daily also felt the regulation crippled their revenues.
"Both the Collegiate Times and Cavalier Daily rely heavily on advertising to support their reporting and other programs...this regulation was severely hindering that," Glenberg said. "It put them at a real competitive disadvantage."
In addition, editors at the Collegiate Times believed that the ABC's regulations hindered their free speech rights.
"Collegiate Times editors had recognized and discussed the fact that they thought this was an unconstitutional rule against their free speech," said Kelly Wolff, the general manager of EMCVT. "Students felt it was important."
Wolff also said it was the only case they were aware of where the editors did not determine the content of the newspaper - a state regulation did.
As newspapers, both publications felt strongly about the principals of the freedom of the press and the freedom of speech, Glenberg said.
Pittsburgh University's student newspaper, The Pitt News, entered a challenge against Pennsylvania law that prohibited advertisers from advertising in any publication that was published for any educational institution
The case, Pitt News v. Pappert, ended in favor of the newspaper, with the majority saying the opinion of the court was that the First Amendment precluded enforcement of Pennsylvania law.
Samuel Alito, then a judge on the appeals court that heard the case, is now a judge in the Supreme Court.
Following the victory for student media in Pennsylvania, the Collegiate Times decided to enter a challenge against ABC.
"We realized that there was a good legal precedent out there and we contacted the ACLU," Wolff said.
After close to two years in court, both the ACLU and EMCVT are thrilled with Lauck's ruling.
"I think it's an important victory for student media in Virginia for the court to realize that it is an unconstitutional infringement on free speech," Wolff said.
The following sections were declared unconstitutional in this ruling:
A. Beer, wine and mixed beverage advertising in the print or
electronic media is permitted with the following exceptions:
1. All references to mixed beverages are prohibited except the
following: "Mixed Drinks," "Mixed Beverages," "Exotic Drinks,"
"Polynesian Drinks," "Cocktails," "Cocktail Lounges," "Liquor" and
"Spirits";
2. The following terms or depictions thereof are prohibited unless
they are used in combination with other words that connote a
restaurant and they are part of the licensee's trade name: "Bar,"
"Bar Room," "Saloon," "Speakeasy," or references or depictions of
similar import; and
3. Any references to "Happy Hour" or similar terms are prohibited.
B. Further requirements and conditions are as follows:
3. Advertisements of beer, wine and mixed beverages are not allowed
in college student publications unless in reference to a dining
establishment, except as provided below. A "college student
publication" is defined as any college or university publication that
is prepared, edited or published primarily by students at such
institution, is sanctioned as a curricular or extra-curricular
activity by such institution and which is distributed or intended to
be distributed primarily to persons under 21 years of age.
Advertising of beer, wine and mixed beverages by a dining
establishment in college student publications shall not contain any
reference to particular brands or prices and shall be limited only to
the use of the following words: "A.B.C. on-premises," "beer," "wine,"
"mixed beverages," "cocktails," or any combination of these words; and
Though Lauck filed an injunction against enforcing the regulations, neither publication can begin placing alcohol related advertising yet. ABC has 30 days to file an appeal.