The midterm elections are now over, and it’s time for President Barack Obama and his staff to begin planning for the upcoming presidential election in 2012. Obama’s campaign staff have already been contemplating a strategy for the incumbent presidential candidate to secure his second term in the Oval Office.
According to USAToday.com, the President’s campaign staff is planning to focus on the successful economic reforms of the past two years, and also to incorporate an extensive use of social media to reach voters. Facebook has become a cornerstone for regular communication in the modern technological age, and it, along with Twitter, is a powerful and cost-effective tool for political campaigns.
But what if there’s just too much coverage about the campaign? Honestly, I find the plethora of aggressive campaign ads on TV during the local news overwhelming. I can only imagine what it will be like when all of this political stumping appears on my Facebook or Twitter feed. Not only will I have to deal with the rampant campaign ads on my social network feeds, but the ads are likely to spur political debate between various Facebook friends.
It seems that the campaign managers might be on to something, but I know if I see incessant political debate between my Facebook friends, I will log off of the site until after Election Day.
However, I can see where the campaign managers are coming from. Social media can be a great resource to add to the political campaign arsenal. Incorporating social media into a political campaign would probably produce some of the highest political activity in recent years.
It seems that everyone has a Facebook these days; there’s no wonder why such a forum is appealing to campaign managers. Social media outreach may compel many uninterested people to become active in the political process, and thereby increase voter turnout. Voters would also benefit from a deeper understanding of candidates’ views and prospective policies.
The notion of campaigning through social media could prove crucial for the Obama administration in this era of divided government. Obama proved that using modern forms of media could be successful after effectively using YouTube to campaign to the ever-growing young, tech-savvy American generation.
Overall, the campaign strategists are making a good decision by utilizing social media to promote their candidates. Not only will it increase the exposure to the candidates’ names, it will also reveal the politicians’ stances on various policy issues. As the traditional forms of media begin to become outdated, political candidates will have to discover these new forms of connecting with the electorate.
Employing social networking sites will allow constituents to be more cognizant of candidates’ platforms and promote political activity. It’s clear that social media will be a crucial tool in the 2012 election, and failure to utilize such a large form of advertisement to Americans could impede on any candidate’s campaign.