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As if raking in an all-time record of nearly $2.8 billion at the box office was not enough, the James Cameron epic motion picture “Avatar” now firmly stands as the king of 3D viewing technology, a format craze that has expanded beyond anyone’s wildest expectations.
There have been countless attempts, in Hollywood and other industries, to match the film’s success. Movies are consistently offered with 3D and traditional audiences in mind. Electronics companies are furiously marketing 3D TVs, video cameras and video games. But viewers beware. This is not the end of the road, and the next slew of 3D moneymakers has already started to emerge — the cinematic re-release.
In what is inevitably going to become the most obnoxious 3D push yet, Hollywood production companies are beginning to re-release timeless classics with 3D effects in a greedy attempt to rake in millions from shameless movie-goers.
George Lucas and his legendary namesake production company Lucasfilm have jumped on the bandwagon with a re-release of “Star Wars: Episode I” that debuted Feb. 10. The news was met with rampant excitement and anticipation, of course.
But consider this — any sensible “Star Wars” fan had no problem forking over nearly $100 for the Blu-ray box set to get the classic saga in crisp high definition. It is nothing more than greed to ask fans to pay another $13 to see the film in 3D. This goes without considering that, with modest success from the first re-release, Lucasfilm will have no problem releasing the other five films in 3D to capitalize on the craze.
Cameron is rolling the dice as well. “Titanic,” which until “Avatar” was the highest grossing film of all time, will get another swing at box office history with a 3D re-release of its own on April 4. It is hard to remember the last time “Titanic” was not on TNT, raking in royalties and solidifying its generation-spanning exposure.
Cinematic experiences in 3D present a unique double-edged sword. Seeing the on-screen spectacle of Liam Neeson waving around a lightsaber or watching the “Titanic” split in two in 3D will be quite a sight.
A version of this article appeared in the Feb 17 issue of the Collegiate Times.
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If movie studios are paying to have their films converted to 3D, and people are willing to pay to see it, I don't see what "greed" has to do with it. Sounds to me like the foundation of any business... supply what the people want. Most businesses exist to make a profit... but in the eyes of some, profit = greed.
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Oh, George Lucas never misses an opportunity to re-release Star Wars...."now with Han Solo shooting first" in Blu-ray! Sorta ironic that he's become some of things he despised with the studio system (the Empire). Anyways, if there's a gimmick to get fan boys to open their wallets...well, that's their business. A CG supervisor explained it best on Gizmodo:
The Movie Studios’ Big 3D Scam
http://gizmodo.com/5493832/the-movie-studios-big-3d-scam
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maybe you should just humble yourself and go see the 2-D movies. you're not obligated to go see a movie that's in 3-D just as when you decide you need a car and you search for one to buy, you're not obligated to buy a lexus. if you can't afford, then that just sucks for you and you should probably figure out how to make some more money instead of whining about that which you don't deserve
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Oh, did the author of the article say that he couldn't afford to see 3-d movies? No, just that there's no point in it when the only added feature is 3-d. Good job missing the point though.
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if he could afford it, he wouldn't mislabel capitalism as greed
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if you weren't an idiot, you wouldn't argue for a non-sequitur
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