Coordinator of Event Planning at Tech Kevin Ayoub said the preparation and planning process was extensive and involved negotiations with Victoria’s Secret and the marketing company company they employ, Relevant. It's also Tech policy that a concert or event needs to be sponsored by a campus organization.
“The Virginia Tech Union, the largest student programming board, essentially acts as the sponsor so that the university can work directly with Relevant and Victoria’s Secret,” Ayoub said.
The main role of the event planning office with any event is to make sure all parties involved follow the proper policies, procedures, and protocols.
“Everyone at (Tech) involved with the event has been very positive, putting forth a tremendous amount of effort to make sure this plays out not only smoothly, but safely, which is most importantly,” Ayoub said. “We are doing all of this to make sure that the students get to have a great experience.”
In mid-May, Victoria’s Secret and Relevant came to Tech’s campus for a site visit and discussed their ideas for “PINK takes Tech” with the Tech student events office.
“They thought the Drillfield would be an excellent site for (the event)," Ayoub said. "They also showed us what they have done at other universities in the past and gave us some references to contact other schools to see what they thought about the program and event.”
The event will include concessions, a photo booth, games, free giveaways and other prizes. There will also be a station at the Women's Center where students can donate toiletries, which will be given to a local Blacksburg charity.
There's one more obvious draw for some students.
“Obviously people are going to want to see Victoria’s Secret models,” said Corey Caulfield, a senior geochemistry major. “I think it’s good, it’s definitely going to get a lot of people’s attentions.”
Gates open to Virginia Tech students and faculty at 5:30 p.m. Students can download the virtual invite into their phone at vspink.mobi/tech, or show their Hokie passports for entry.
Abby Harris contributed to this report