Benny’s co-owner, Chris Brown, referred to the app as the future of marketing, but is still unsure of what to expect.
“It’s a promising app to bring business in at times when it’s slow, but mostly we’re not sure, so we’re trying it out to see how it goes this Thursday,” Brown said, “We’re excited about it, we’re excited to see how it goes.”
In order to receive the dicount, students need to RSVP via their iPhone to get the barcode to present at the time of purchase. This allows the business to have an estimate of how many people are attending and lets Plurro see how much they’ve spent.
In addition, there will be a reward system for active users. Five points will be rewarded to users everytime they start a cash mob, attending a cash mob grants two points, and following a restaurant gives users one point. The accumulation of points can lead to higher discounts in the future by a business as well as allow a business to recognize individuals who are frequent visitors.
Libby Bish, a recent Tech grad and Plurro marketing associate, encouraged inagurating Plurro in Blacksburg.
“It’s such a great community and I think they would be really receptive to something like this and really be able to accept the idea and run with it. There is a lot of people down there open to new ideas,” Bish said.
Despite the four already scheduled cash mobs, some students are hesitant to initiate a cash mob.
“I might start doing it after others. It might take a while to get its feet off the ground,” said Nolan Henry, a junior pyschology and statistics major.
Bish and Muhato encourage students to take advantage of the easy-navigatable app in order to save money.
The app puts the power in the hands of the students to create cash mobs for discounts at their favorite places, said Muhato.
Plurro will be launching at Penn State next. In the next six months, they expect to expand to 30-50 campuses nationwide. During that time frame, they will also be making the app available on Android.