This year’s homecoming concert lineup provides students with a diverse group of artists on the rise.
Up-and-coming rapper Kendrick Lamar will headline the concert, accompanied by hip-hop newcomer Hoodie Allen. Virginia Tech’s own DJ Rhetorik, also known as Chase Marchetti, a senior communication major, will open.
The concert, which is co-sponsored by the Virginia Tech Union and Student Hip-Hop Organization, will be held on Tuesday, Oct. 9 at 7:30 p.m. in Burruss Auditorium.
According to VTU’s Director of Concerts, Eroica Williams, a senior communication major, both artists are still on the rise but have already amassed a respectable fan base. Williams believes their respective followings should make for an interesting crowd Tuesday night.
“Kendrick Lamar is a lot more rap and he really gets down to the nitty-gritty issues, while Hoodie Allen is more pop and hip-hop,” Williams said.
SHHO president Muhammad "Mo" Yasin, a junior civil engineering and philosophy double major, agrees that Lamar and Allen have very different styles of music.
“They occupy very different spaces in the rap world,” Yasin said. “Lamar has elements from all types of rap, from backpack rap to gangster rap. I think that’s why people like him because he combines lots of rap styles into one.”
Lamar is an American rapper from Compton, Calif., and is also a member of hip-hop group Black Hippy. He garnered major attention in the rap community with the 2010 release of his mix tape, “Overly Dedicated.” In 2011, Lamar released his critically acclaimed independent album, “Section.80.”
The rap artist’s most popular tunes include “Swimming Pool (Drank)” and his new single “Compton (featuring Dr. Dre).”
“Lamar is just really down to the bone, honest hip-hop. He has the heart behind the [music],” Williams said.
The other headliner, Hoodie Allen, has a catchier pop element to his music, according to Williams.
Hoodie Allen, originally named Steven Markowitz, began his career while he was an undergraduate at the University of Pennsylvania. After graduating in 2010 and a brief stint working for Google, he decided to pursue his passion for music.