In the home stretch of an already heated and somewhat humorous campaign, I’ve taken unusual notice of ads recently.
It seems everywhere I turn, whether it be YouTube or television, Mitt Romney and Barack Obama are in complete control of the screen.
From Obama’s exploitation of Romney’s “47 percent” mishap to Romney’s counter with deficit bar graphs, the candidates are dishing out ridiculous amounts of money and pushing themselves into the spotlight in every way they can.
Gov. Romney has spent a total of $249.3 million on advertising, while President Obama has spent an even greater amount, adding up to $290.8 million. The monetary value of these campaign ads is astronomical, and the content is becoming questionable.
A recent ad released by the Romney campaign stars a mother and her baby girl.
The video commences with the mother holding and speaking to the child. “Dear Daughter, welcome to America. Your share of Obama’s debt is over $50,000 and it grows every day.”
The camera hangs over the baby and soaks in its apparently unsettled and depressed facial expressions.
It continues on to make a point of women’s unemployment growing to more than 5.5 million people, and it states that female poverty rates are the highest they’ve been in 17 years.
The ad concludes with the baby, now tearing up, being told that this is what Obama has done for women, and thus the mother herself.
I find this to be an intriguing angle, but I question the way it was delivered.
It’s no secret the president has good support among women. And although the gap has closed as of late, he still maintains a 50 to 44 percent lead over Romney in the field.
For this reason it makes perfect sense for the governor to attack Obama’s female support. But are we seriously using crying babies in politics now? Have we actually reached a point in our political system where the use of babies’ emotions toward their apparent futures is necessary?
The only way I could even begin perceiving this ad as appropriate would be to view it as a cover up for Romney’s robotic and business-like attitude. He hasn’t ever really made an effort to show his emotional side, and unless you count this crying baby as him doing so, then that can’t be the angle they were trying to take.
The issues mentioned in this ad can and should be expressed, but in a completely different way.
It’s one thing to strike fear in mothers’ by telling them their children are going to suffer for the president’s current policies, but it’s another to literally lure them in with a baby.
At least when Obama attacks Romney on women’s issues he uses fully-grown women as his visual aids.
Regardless of who’s right on these issues, distasteful ads such as ones starring babies have no place in the political process, and they leave a bad taste in my mouth.
If Gov. Romney wants to show the ladies he can be compassionate and emotional, he should ditch the baby and try reading some poetry.