Pink is taking over Virginia Tech — and this time, it has nothing to do with Victoria’s Secret.
October is Breast Cancer Awareness Month, and many campus and community organizations are volunteering to do their part.
Today from 5:30-8:30 p.m. on the fourth floor atrium of Kent Square, the Virginia Breast Cancer Foundation is hosting Pretty in Pink, a breast cancer awareness and fundraising event.
VBCF is partnering with Tech’s Biochemistry Club and Tech’s co-ed chemistry fraternity Alpha Chi Sigma to host the event with local businesses helping fundraising efforts throughout the day.
Kaitlyn Andreano, co-volunteer chair of the Biochemistry Club and junior biochemistry major, is helping to coordinate the event.
“This is the first time that the Biochemistry Club has ever tried to throw something like this,” Andreano said.
All proceeds from the event go directly to the VBCF for patients and their families, breast cancer education, future fundraising efforts and advocacy.
VBCF is an organization dedicated to the education of breast cancer at the community level in the state of Virginia, and it is the only statewide non-profit organization of its kind.
The goal of the VBCF is to provide accurate information about breast cancer treatment, research, legislation, and survivorship, as well as to advocate for the needs of people affected by breast cancer.
“What makes the VBCF, and this event in particular, so special is that it emphasizes education,” said Carla Finkielstein, associate professor of biology. “No profits made will be going to research, but they will be going to education.”
Finkielstein, who also serves as a member of the VBCF board of directors, will be present at the event to answer questions about breast cancer and breast cancer research being conducted at Tech.
“It would mean a lot to have a big turnout to the event, especially because we’re in the southern part of the state — an area where breast cancer advocacy and education is most needed,” Finkielstein said.
The event will also feature raffles and door prizes, music by DJ Kerri Taylor and a silent auction organized by the Blacksburg Junior Women’s Club.
Food will be available from Cafe Bangkok, Champs, Papa John’s, Sharkey’s and Rita’s; alcoholic drinks will be available for Pink Happy Hour with wine from Gourmet Pantry, pink Cheeky Margaritas from Cabo Fish Taco and beer from Bull & Bones.
During event day, various stores and restaurants in downtown Blacksburg are also hosting Pretty in Pink events. From 10 a.m.-6 p.m., Kent Jewelers and Next Door Bake Shop are partnering up for a jewel giveaway. A $5 donation gives customers a pink cupcake, which could hold a diamond or gemstone inside.
Polished by Claire V., a nail boutique and spa on South Main Street, will be offering pink ribbon nail art for free the entire day. Eucalyptus Massage Therapy, located on South Main Street, is offering relaxation chair massages for a $5 donation from noon-2 p.m.
In addition, more than 20 participating downtown stores will be donating a percentage of their sales to the VBCF from 10 a.m.-7 p.m. To find out which downtown businesses are participating, look for the pink ribbons displayed in shop windows.