According to Ticketing Services, student contention regarding ticket distribution for this weekends season opener against Alabama is unwarranted.
Sandy Smith, assistant director of athletics for Ticketing Services, said that students should not have felt misled by the manner of ticket distribution or their inability to control their seating based on when they picked up their ticket.
According to Smith, students purchasing tickets this past spring faced a screen in the buying process that explicitly stated “Seats will be allocated randomly within the student sections,” and students had to check a box noting they accepted these terms before they could proceed.
Whether all students actually read this, Smith said, was out of Ticketing Services’ control.
“If they hadn’t read that and checked that box… they could not have ordered at all,” Smith said. “That’s all we can do to try and ensure that people are reading our stuff, and as you well know, a good portion of people just check and go.”
Smith continued, “We can’t make people read, we can just try and provide the safeguard that they have to at least stop at that point, and hopefully they’ll read the information.”
Away games have had this policy before, said Smith, in which seats were randomly pre-assigned to tickets, and this game wasn’t an exception. This system was established years ago in a joint effort by Ticketing Services and the Student Government Association that has to do with the perceived fairness of the process, as well as the price of tickets themselves.
“We don’t do first-come, first-serve because it is a reduced price ticket, and everyone should have the same opportunity to receive what people consider a better or lesser seat,” Smith said.
“It’s randomized… we’ve done this previously, and to be honest with you it’s a randomized procedure because several years ago we met with the (SGA) and that’s what they suggested to be fair to all students because all students pay the same athletic fee.”
This process of randomly selecting seats is also done for ticket lotteries.