Every year, students have the opportunity to create both slogans and designs for the annual Hokie Effect t-shirts sold to thousands of students, parents, faculty and fans throughout the year.
The football Maroon and Orange Effects have already been selected for this year and are on sale at the University Bookstores, but basketball season’s design competition has yet to be determined.
Students have from now until Sept. 16 at 5 p.m. to submit entries for the basketball Maroon Monsoon and Black Out shirts.
Slogans have already been chosen for both games, which the shirts will be designed around. The Maroon Monsoon shirt must include the phrase “Storm the Cassell” and the Black Out shirt will include the slogan “Play Lights Out.”
“The Hokie Effect program started in 2002, and has been going on for a while now,” said Bijan Peters, Junior International Studies major and Director of Hokie Effect. “Since the beginning it has been entirely student run and we pride ourselves on that.”
The program has grown extensively since then.
“Instead of selling a few hundred to a few thousand like we did originally, we’ve sold as many as 96,000 in one year,” Peters said.
Winners of each design category will receive a $200 prize along with the honor of having their design printed on the t-shirts.
“It’s something that people still wear, even past the day that it’s designated for. I still walk around campus and see people wearing my design and it’s really uplifting,” said Molly Marshall, sophomore marketing and graphic design major who won the black out design contest last year.
Marshall entered multiple designs in the Hokie Effect contest last year, and plans on entering again this year. Winning art is sorted chosen by the program’s three directors based on quality and creativity.
“It’s an incredible opportunity, and you’ll have thousands of people wearing these Hokie Effect shirts all over campus,” Peters added. “Hokie Effect shirts can be seen all over the country and all over the world. The winners’ designs will be worn forever and always.”
“If anyone wants to do it I strongly encourage them, because it’s lasting keepsake for so many students,” Marshall said.
The Hokie Effect will also host Maroon and Orange Effects for sports other than football during the fall season.
Men’s Soccer – Orange Effect, Oct. 18 7 p.m.
Women’s Soccer – Maroon Effect, Oct. 3 7 p.m.
Women’s Volleyball – Orange Effect, Oct. 25, 7 p.m.