This article has been modifed from its original version.
Despite the rainy weather, students still came out to participate in Nielsen’s TOPTEN app bus tour held Friday in front of Squires Student Center.
Nielsen made Virginia Tech one the top stops on this bus tour to promote their newest innovation — an app that provides top ten trend lists for television, movies, books, music, mobile apps and consumer products, such as candy, beer and cosmetics.
“This app is all about unbiased data for what Americans are really buying and watching,” said Ron Fisher, product development leader at Nielsen.
Nielsen’s 10-day bus tour stopped at 10 universities, including Howard University, New York University and the University of Wisconsin, to introduce Nielsen’s first consumer app “TOPTEN” to college students. “We spend a lot of time here recruiting the fine students of Virginia Tech,” said Sarah Habib, company rep and bus team leader.
Nielsen has roots at Tech with CEO, David Calhoun being a Tech alumna from the class of 1979.
Habib said that what makes this app different from other similar apps on the market is that this particular app is based on actual data.
“This app is the only app that provides you real access to database lists across TV, music, movies, books, websites, videogames and products,” Habib said. “It’s all based on real data, no consumer opinions — facts only.”
The TOPTEN app also has the ability to customize and personalize the top ten lists for the consumer based on the customer’s demographic.
“Say a 21-year-old woman wanted to know what women similar to her were watching and listening to,” Fisher said. “She could enter her information into the app and get a personalized list.”
Habib said Nielsen decided to heavily promote on college campuses because research showed that 18 to 24-year-olds would be the perfect target audience for this app.
“We wanted to build an experience that would bring the app to life,” Habib said.
The Tech stop of the tour included free Bull and Bones to anyone who downloaded the app, iPads set up around the tent to let students test the app and a silent disco with giveaways. Nielsen also created a customized playlist of Tech’s students’ choices of top 10 songs of the summer to play during the event.
The app is available for download from the Apple store or Play store.