Goetz also asserts that while Dining Services is anything but a small operation, Deet's Place houses the personality of a small, local company, which gives him room to experiment and treat his customers and coworkers to different flavors and baked goods.
“He is always surprising us with specialties,” Cook said. “(When he roasted) the Mexican coffee bean, he ended up fixing us little breads to go along with it, and that’s just something he does. He is a very kind man.”
Goetz not only works behind the scenes of each cup, but shares the process with students through Coffee College 101, an informative series held yearly by Deet's Places. With the help of his coworkers, he teaches students about the rigorous process that coffee seeds undergo.
For example, at the last Coffee College, Goetz explained how growers in Indonesia keep the young coffee plants shaded from the radiating sun and water them frequently. They hand pick the coffee “cherries,” which is the term for the coffee fruit harvested. The baskets full of cherries, which they carry on their heads, weigh an average of 32 pounds.
Next, the cherries are processed by hand and delivered by boat to other countries. They are carefully isolated, because beans absorb other flavors like a sponge. Goetz said he loves to travel and witness the process firsthand.
“In America, we are kind of sequestered from things like where our food comes from. In other places, it is right there in front of you,” Goetz said. “When I drink some kind of coffee, I always think about the exotic location where it came from and the people that work on it.”
Goetz said he hopes to eventually partner with families in regions all around the world to ensure that Deet's Place enjoys only top-notch quality coffee. Until then, his biggest goal is to attract all java lovers and make Deet's Place a sanctuary for those who share his passion for coffee.
"If I could go back to Bali today, I would go back and find the kid that sold me the coffee and tell him to take me to the farm and see if I could start something up with them," Goetz said.