What do you get when you mix a business major with an engineer?
Electric Nutrition, a dietary supplement company started by two Tech students, is now over a year in the making and has released two major products.
Kevin Bowen, a 2011 graduate from the Pamplin College of Business, along with Philip DeVerna, a 2012 Chemical Engineering graduate, combined their knowledge of business, engineering and a passion for sports nutrition to create their brand.
“Phil and I actually met at McComas gym. We both had a common interest and bond of sports supplements and different products we’ve tried in the past working out,” Bowen said.
“We kind of just got to talking about how it would be cool to form our own dietary supplement, and from there we started doing some basic research and we were able to find other people interested in creating similar products,” he added.
Bowen and DeVerna are the only two employees of their company so far, as it is still in its initial phases. DeVerna works for an engineering firm in Chicago, while Bowen remains in Blacksburg.
“Since we are so small, we have a lot to take on,” Bowen said. “We play off of each other. I usually come up with a lot of the marketing ideas and he’s more so the backbone that decides what we can afford.”
This isn’t Bowen’s first entrepreneurial endeavor though. He began his entrepreneurship career after graduating by starting Campus Carriers, a full-service laundry business for students.
“Through the laundry business, I taught myself that if I was going into a certain business, I needed to go into something that I was extremely passionate about,” Bowen said. “That passion was not invested in laundry, so I made a conscious effort to look for business opportunities that I was more interested in.”
So far, Electric Nutrition has released two products. The first is Proffeine — a pre-workout powder including whey protein along with caffeine and vitamins.
“The original idea kind of stemmed from the fact that we both used to mix coffee with protein to maximize the benefits, but it was a pretty disgusting drink,” Bowen explained. “We decided we wanted to blend the two main ingredients into a pre-blended protein powder.”
The second, newly released product is protein based and meant for post-workout. It is called Recharge.
“In the future we could potentially get into multivitamins and other products like that. We definitely are looking to expand into much more of the sports nutrition market.”