Collegiate Times

One of the most hyped ads coming into this year's Super Bowl came from Nationwide, who added another ad to their popular "Life Comes at You Fast" campaign. The ad featured noted loser Kevin Federline, ex-husband of an equally destitute Britney Spears, living it up in a rap video, only to have the camera pan out and capture Federline dancing and admiring his own image in the television while working the deep-fryer at a fast food joint. Followed by Nationwide's trademark line, laughter was bountiful, but it still didn't change the fact that K-Fed is the biggest doofus in Hollywood.

More entertaining ads came from Careerbuilders.com, whose depictions of office life in a brutal jungle were brilliant at first, but began to wear thin as time went on. A Taco Bell ad featuring a pair of lions practicing the art of the rolling "r" was somewhat humorous, but the talking animal thing was overdone when Homeward Bound came out.

FedEx threw their hat into the ring with a commercial that took place on a "moon office." This commercial was funny but only if you could get past the commercial's complete disregard for the laws of physics.

Just like every other year, there were a slew of bad ads, some bordering on terrible. Among these were the numerous spots produced by Chevrolet. These big budget monstrosities gave the impression that Chevy was trying way too hard to be hip and funny, and they ended up failing miserably at both. Sorry Chevy, you lose.

An advertisement for the Schick Quattro left me wondering if that company ever wants to sell a razor again, and Flomax's depiction of old age made me want to kill myself.

There were also a number of vapid movie trailers, foremost among these being the trailer for "Wild Hogs," which appeared to be a mid-life crisis version of "Easy Rider." After watching the trailer, I can honestly say that I would rather go through a real-life version of the movie "SAW" than watch "Wild Hogs."

Perhaps the greatest advertisement of the night came during the Super Bowl Halftime Show. Prince's impassioned performance in the midst of a rain-soaked Miami night inspired me, and I'm sure countless others to go out and immediately purchase "Purple Rain," the performance of which during the show was nothing short of awe inspiring.

With another NFL season in the books, it's going to be hard to go back to the pointless, annoying advertisements that we see 364 days out of the year. But like every team that didn't make it to this year's Big Game, we are just going to have to wait until next year.

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