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At a ribbon-cutting ceremony on Friday, officials of the Collegiate Inn at Blacksburg highlighted the renovations to the Holiday Inn on Prices Fork Road.
The ceremony was intended to increase public awareness.
Following the cutting of the ribbon, those attending the ceremony were invited to view some examples of the renovated rooms, which include 42-inch flat screen televisions and custom furniture featured in Disney and Donald Trump hotels.
The first renovation process is scheduled to begin at the end of the football season and should be completed by the beginning of the 2008 season. Rental program director Kirk Johnson said phase one of the renovation process will increase the value of that area of the hotel by $12 million.
Managing partner Shivon Dosky stressed the fact that this property provides the opportunity for "hassle-free ownership."
With tens of thousands of visitors and alumni coming into Blacksburg on game days, many are forced to stay in either Christiansburg or Roanoke. With the addition of this hotel-condo, these visitors can have peace of mind knowing they have a place to stay in an excellent location right next to campus, Dosky said.
The Hokie Bird mascot also made an appearance at the ceremony, posing first at the cutting of the ribbon and then in some of the model rooms.
"The development of this property will benefit the town when the football team is away as well," said Blacksburg Mayor, Ron Rordam, who also spoke at the ceremony.
"It allows different people to be able to come enjoy our town and be a part of it."
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