Even with unexpected matchup, NBA Finals game could prove to be very memorable
June 3, 2009
Last month, Nike released commercial ads to air during the NBA playoffs featuring muppet-like Kobe Bryant and Lebron James characters. Those ads spoke for the entire NBA fan base that prematurely declared the two superstars as destined to meet in the NBA
Column: This holiday season we should rememember what's important
December 8, 2008
As the holiday season approaches, we are constantly bombarded with advertisements, decorations, Santa Clauses and store bargains. Throw in the stress of exams and end-of-semester projects and it is easy to completely lose track of anything not on your bus
Column: New brand for NBA
May 28, 2008
It is well known that the aura around the National Basketball Association hasn't been what it used to be for some time now.