Content on Finals:

Even with unexpected matchup, NBA Finals game could prove to be very memorable

June 3, 2009

Last month, Nike released commercial ads to air during the NBA playoffs featuring muppet-like Kobe Bryant and Lebron James characters. Those ads spoke for the entire NBA fan base that prematurely declared the two superstars as destined to meet in the NBA

Column: This holiday season we should rememember what's important

December 8, 2008

As the holiday season approaches, we are constantly bombarded with advertisements, decorations, Santa Clauses and store bargains. Throw in the stress of exams and end-of-semester projects and it is easy to completely lose track of anything not on your bus

Column: New brand for NBA

May 28, 2008

It is well known that the aura around the National Basketball Association hasn't been what it used to be for some time now.