Content on Public Relations:

Public relations often relies on deception, lies

December 8, 2009

It seems more often than not that columnists produce material by denouncing the things that infuriate them.

Column: Alerts not enough, Tech could be safer

July 29, 2009

Since that horrific day - April 16, 2007, Virginia Tech has implemented new security systems and policies, and the school is to be commended for that. But, Tech has not done all it can do.

In April 16 aftermath, Tech invested heavily in PR support

March 4, 2009

"There was no script for any of this," said university spokesman Larry Hincker. "The reason why it was so shocking was because it was so unthinkable."

Editorial: Tech pays heavy price for PR

March 4, 2009

After the horrific events of April 16, 2007 the administration enlisted the help of the global public relations firm Burson-Marsteller to monitor public perception of the university in the coming months.